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ROUND 2: THE USERS
Generally, most paging customers belong to one out of three different user categories based on level of usage and business needs. The table above shows how different paging and e-mail patterns would convert to monthly character use. In the calculations we estimate short messages to be approximately 16 characters each, whereas e-mail messages tend to be longer, up to 50 words each.
Whereas a typical occasional user simply requires a reliable way to respond to an occasional page from the home office, a frequent user need to constantly stay in touch with customers across the world by e-mail and fax throughout the work day.
The calculations shown above make it quite clear that for professional users, who need to use the device as a wireless extension of the stationary PC, 4-8 e-mail messages a day are simply not enough. How many e-mails does your stationary PC at the office register in a day? In addition, services like e-commerce and the ability to navigate through web content such as phone and e-mail listings, news, stock reports, traffic- and weather information, turns occasional and average users into frequent users in no time.
Those services are as well truly habit forming.